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Systems Design Limited — Publisher of IdN Magazine
NVDRS — #ZERO: A Designer Toy — Milan, Italy
Project #ZERO was born as an error during the design of another kids game made of wood. To test the people reaction and to joke, a picture was sent to various retailers. They responded with great curiosity and interest, not finding it in any catalogue.
#ZERO consists of three separable pieces: Face, Body, Base. The simple shape encourages and invites also the more classic colouring customizations. available in 6 different colours, the toy is 9cm in height and is made of resin.