I think just by looking at this Plugtail, it would make viewer aware of environment. The house we live in has so many sockets and it feels pretty cold. That is why this Plugtail looks like a wild squirrel trying to go at home. By caring our environment, we can save many wild animals and this is the underlying ethos that I wanted to express with this product. The socket cover already in market is more like a safety product. However this Plugtail is more like an interior accessories. I believe people would intuitively start thinking again about our planet while using this cute product.