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Visibility — Wim Appliance — New York, USA

The Wim Appliance is a simply designed frozen yogurt machine. The flash freezing technology it uses to make frozen yogurt at the push of a button is an engineering feature — emphasized into a form that makes it easy to use and as pleasing as the thing it creates.

The appliance is meant to meld into the landscape of kitchen products. The shape of the case is defined by connecting a rectangle to a slot shape, speaking to the transformation that the ingredients go through in becoming frozen. Its white color and slim form give the object a softness that is comfortable and inviting, while the narrow footprint allows it to easily fit in between other kitchen appliances.

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