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Fontfirma – Alex Frukta — Moscow, Russia

"I think that typography made by designers is something more than a font, but it doesn’t mean that I’m holding the opinion that one direction is more useful than the other."

"Many designers are looking for ways of going beyond the boundaries of font format and making letters from anything possible, maybe even bananas, cupcakes, confetti or something less cute, such as worms. I lead to the fact that everything is limited only by imagination. As a rule, a typography designer pursues the goal to create a font family and font style, which conveys the spirit of these letters, together they are a single mechanism that is aimed at achieving a specific purposes."

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