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Backbone Branding — Yerevan, Armenia

The thing we are really sure about and want to share with everyone in our sphere is that design should be done solely according the essence of the brand. That is a very honest and straightforward way for us to do a design.

This Armenian firm believes that “expressing the brand essence using design is what brings brands alive”. It claims to “dig deep into a brand’s values to clearly understand them and then inject them into the design.” “This is the surest way to move beyond design for design’s sake and give consumers a brand that is both undeniably relevant and incredibly engaging”, it maintains.

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