magazine available 中文版

Backbone Branding — Yerevan, Armenia

The thing we are really sure about and want to share with everyone in our sphere is that design should be done solely according the essence of the brand. That is a very honest and straightforward way for us to do a design.

This Armenian firm believes that “expressing the brand essence using design is what brings brands alive”. It claims to “dig deep into a brand’s values to clearly understand them and then inject them into the design.” “This is the surest way to move beyond design for design’s sake and give consumers a brand that is both undeniably relevant and incredibly engaging”, it maintains.

popular content
more articles


Elena Trofimova

Elena Trofimova — Moscow, Russia

The Bakery Design Studio — Selectologie

The Bakery Design Studio — Selectologie — Moscow, Russia

Naranjo—Etxeberria

Naranjo—Etxeberria — Madrid, Spain

DesignStudio — Artfinder

DesignStudio — Artfinder — London/San Francisco

Niklaus Troxler

Niklaus Troxler — Willisau, Switzerland

Special Design Studio — Lowestoft Sixth Form College

Special Design Studio — Lowestoft Sixth Form College — Norwich, UK

Geray Gencer

Geray Gencer — Istanbul, Turkey

Ezra Yew Wah Ng — Graphic Design

Ezra Yew Wah Ng — Graphic Design — London, UK

Marta Veludo

Marta Veludo — Amsterdam, The Netherlands

Jean Leblanc — Illustrator

Jean Leblanc — Illustrator — Paris/Berlin

Krzysztof Iwanski

Krzysztof Iwanski — Lodz, Poland

Lee Goater — Leeds’ Bid for European Capital of Culture 2023

Lee Goater — Leeds’ Bid for European Capital of Culture 2023 — Leeds, UK