"I believe the wider the horizons one has, the more resources one has to seek inspiration. The richer and more dynamic a culture, the more creative it is."
Born and brought up in Iceland, Bjarney Hinriksdóttir, the mastermind behind Baddydesign, now lives and works in Barcelona. The name of her studio is the nickname she was given when younger, Baddý. Her key areas of expertise are creative direction, art direction, advertising campaigns in every media, marketing, branding, corporate identity, book and CD covers, packaging, editorial design, illustration, direct mail, posters and outdoor advertising — in short, just about everything.