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Belinda Love Lee — Cardiff, UK

"I see the printed work as an extension of the company's values and ethos. That means, thinking through every little detail, from paper finishes, foiling, embossing, thickness of cards ‒ all of these factors contribute to making the print a little more special and cohesive with the brand."

"I think the key to good promotional designs is for the whole branding to look cohesive and as one unit, so that no matter where people encounter your brand it has the same overall mood, look and feel. From your website, to social media, to printed designs, even down to your store display, make sure to keep in mind your keywords that make your business different."

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