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byHAUS – Philippe Archontakis, Martin Laliberté — Montreal, Canada

"Specialty printing techniques can make your design works even more impactful. They are powerful tools for designers, but each technique offers its own challenges and must be considered during the design process. Also, they can be time consuming and expensive ‒ know your budget and timeframe."

"For us, good promotional design has a perfect balance between function and expression. In other words, a piece that speaks to both the heart and head. First the heart, for aesthetics and material expression in order to create sensorial experience. Then, to the head, a functional rigor in the grid and prioritization of content. A good promotional item must also be part of a coherent whole. It must be part of a continuity, both with the DNA of the brand and all the communication tools distributed."

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