“Pattern can play an important role in brand recognition. It can create a look that is iconic and playful. Adding patterns to an identity can make it straightaway more memorable. But you want to make sure that your patterns are timeless and don’t follow too much of a trend as they could become out-of-date very quickly”
Not surprisingly as a graduate in textile design from the University of Brighton in the UK, Camille Walala displays a strong sense of pattern in her work. She describes herself as purveyor of powerful digital print and her signature “Tribal Pop” style encompasses a boundless energy that makes for a show-stopping use of social spaces – “the bigger the better”.