WHY is the name of a project by CINCO for the launch of the Henderson Slab typography designed by Sudtipos. It is a folding poster that contains a tale about puppets with their bodies made of letters.
CINCO is a multidisciplinary design studio that creates visual expressions combining film making, photography, art direction and graphic design. Each of their projects reflects the people behind it. They believe and trust the idea of their work as something imperfectly perfect. Just human.