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Daniel Carlsten — Stockholm, Sweden

"I think too many brands try to drown the buzz with their own voice, and that this results in an hysterical approach to communication where all that matters is to get attention, no matter what you have to say."

From 2004 to 2009 Daniel Carlsten was the art director for Acne, recently coming out on his own, hoping to set aside his work from Acne's brand image he now designs visual identities, books, catalogues, stationery, posters, invitations, packaging and imagery for a wide and international range of clients and projects.

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