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Dawid Cmok — Zabrze, Poland

In March, 2015, Dynamic Parcel Distribution (DPD) Polska presented its new logo, as well as a refreshed corporate identity. The project met with a lot of criticism, both in Poland and abroad, and personally I think that the previous ID was so clear and recognisable that it didn’t require such strong re-branding. It would have been enough to focus on minor aesthetic changes, such as the selection of a more legible typeface, as well as balancing the weight and size of the logo’s elements. If I had been in charge, I’d have taken more comprehensive care of its new graphic image.

Dawid Cmok is a creative from Zabrze, Poland. He earned his MFA in graphic design from the Academy of Fine Arts in Katowice. He is known mainly for his visual-identity projects. Cmok has been working at a creative agency in Katowice, where he specialises in typography and logo design. His works have been published in many books and magazines dedicated to graphic design.

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