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Designers Anonymous — London, UK

The bold monochromatic application across this ID system gives off a feeling of great confidence and is typical of the work of Designers Anonymous as a whole. It not only has individual value but is united by a cohesiveness that makes great use of graphic design.

Finding smart ideas that extract relevant communicative value and subtle distinctiveness is the key to success for any design agency and London-based Designers Anonymous seems to have done just that with its new visual-identity system based around large symbols and sans-serif type with plenty of playfulness.

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