magazine available 中文版

Eiko Ojala — Tallinn, Estonia

“I have been waiting for a re-branding of the Instagram logo since it started. From the very beginning when it was a small company, I had the feeling that the logo is something of a work in progress and I still feel the same about it. I just can’t get used to it. For example, using calligraphy or even a handwriting font for something that is so quintessentially online does not make any sense. So for a re-branding, I would start by using fonts and a logo that originate from the digital world.”

Eiko Ojala works mostly digitally and draws everything by hand. Within his work process, he likes to study the forms of shapes and to work closely with light and shadow. He tends to keep his illustrations minimal and combines consummate craftsmanship with a healthy sprinkling of wit.

popular content
more articles

Your Majesty Co.

Your Majesty Co. — New York / Amsterdam

Immersive Garden

Immersive Garden — Paris, France

Side B

Side B — Cape Town, South Africa

Moment Factory

Moment Factory — Montréal, Los Angeles, London, Paris

Territory Studio

Territory Studio — London, UK


Baianat — Damietta, Egypt


FIELD — London, UK

Sorin Voicu

Sorin Voicu — Los Angeles, USA

Avinash Tripathi

Avinash Tripathi — New Delhi, India


Park.Agency — South of France, Los Angeles

Martin Vlas

Martin Vlas — Emmen, The Netherlands

Universal Everything

Universal Everything — Sheffield, UK