The Serralves Museum is one of our favourite places in Porto because of its cutting-edge contemporary art shows, sharp architecture and dazzling gardens. Still, as Museum lovers, our feeling about its design DNA and communication strategy is that everything feels too tight and institutionalised, lacking accessibility and permeability to attract new generations and younger viewers. Because of this, we believe that a re-brand would be important to this institution, our city and its public, opening huge doors to creative re-interpretation.
Epiforma is a multi-disciplinary duo based in Porto. It uses design “as a tool to build engaging experiences with clients that want to re-invent their future” and says that its work “strives to give form to meaning and arouse curiosity and emotion”. The pair work across print and digital experiences.