magazine available 中文版

Grason Ratowsky — Denver, USA

"To me, though, the main objective of good package design is to create a connection between the product and the end-customer. Like any well-made art, effective design evokes a reaction from the viewer. Whether the reaction is positive or negative is irrelevant. The key is to demand attention and, ultimately, more interaction through the package design."

There are an incredible number of elements that compose good package design. For instance, is the package structurally sound? Does it fit well in the desired retail space? Does it convey the mood and feeling the client was looking for? Does it contain all pertinent information to inform the customer? And so on and so forth.

popular content
more articles


Territory Studio

Territory Studio — London, UK

Baianat

Baianat — Damietta, Egypt

FIELD

FIELD — London, UK

Sorin Voicu

Sorin Voicu — Los Angeles, USA

Avinash Tripathi

Avinash Tripathi — New Delhi, India

Park.Agency

Park.Agency — South of France, Los Angeles

Martin Vlas

Martin Vlas — Emmen, The Netherlands

Universal Everything

Universal Everything — Sheffield, UK

DHNN Creative Agency

DHNN Creative Agency — Buenos Aires, Argentina

Biryukov Evgeny

Biryukov Evgeny — Russia, Moscow

Stamen Design

Stamen Design — San Francisco, USA

AIC

AIC — Moscow, Russia