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James Jarvis — London, UK

"I don't see character design as a specialist discipline. A good character designer should have the same qualities that any good graphic artist requires: imagination, intelligence, craftsmanship and discipline."

When comes to character designers, one of the first names on most people’s list of leading practitioners would be that of James Jarvis. A pioneer of the soft-vinyl designer-toy revolution, this British illustrator and toy designer now creates characters at his own company, Amos Toys, each one with its own personality and background world.

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