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Janine Rewell — Helsinki, Finland

A good pattern design embraces two opposing qualities: A calming rhythm that lets one's eye rest on the pattern and a combination of shapes that encourages the viewer to scan the design indefinitely to find new details.

One could think that pattern design is easy because elements repeat themselves but actually, it is surprisingly challenging to design the looping points – like trying to solve a puzzle! That is my favourite part of the design process.

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