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José Jiménez Lara — Madrid, Spain

Using different colours to represent each flavour and ingredient, and presenting them on its packaging and also on a protective acetate-sheet menu that provides specific information on every candy, they are so eye-catching that you’ll probably want to keep them after you’ve scoffed the candies.

Madrid-based brand strategist and F&B designer José Jiménez Lara has come up with a tasty concept called Smartbites – sugar-free candies for adults. These are hard, deluxe sweets based on sophisticated designs, combining exotic and surprising flavours and colours. Every collection is linked to a specific range of flavours (cocktails, exotic fruits, flowers, etc.), with different packaging and product design.

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