It would be interesting to investigate how a new identity for IKEA could be optimised for New Media and other challenges. A new expression and digital solutions are needed that better articulate the spirit of IKEA and its approach to the furniture industry in particular and our future consumption habits in general.
Kurppa Hosk is a fast-moving Swedish design agency that “helps forward-looking brands define and design purposeful experiences that strengthen relationships with customers, users, internal stake-holders and society at large”. It works across digital and physical channels and platforms taking “brand artistry” as its starting point. It aims to “integrate rational business thinking with creativity and intuition” in the strong belief that this “devises more effective and attractive experiences”.