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Marta Veludo — Amsterdam, The Netherlands

I think that re-branding any kind of identity is challenging and the outcome is always positively surprising! I would dare to re-brand a brand such as Nike (omg!) and would have as much fun doing the same for the hairdresser next my place. What I like about the big brands is that you are allowed to translate your ideas and make the brand stronger across different media. You can make it so alive! When the brand is smaller, the understanding of the identity core becomes very authentic and detailed.

Marta Veludo is inspired by pop culture, folk art, pound shops and tumblr, fascinated by inventions, colour, movement and compositions. She designs and conceptualises for both cultural and commercial fields.

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