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Martin Vlas — Emmen, The Netherlands

“Interactive design is not about what project is best. Every project has its own value and therefore a unique purpose. A new product or re-design can have a certain effect on the initial audience. For me, the most effective product I’ve done was Motial. We went from a cluttered ’90s design to pure simplicity, which was vital in this case because more and more people were using Motial on their mobile devices.”

Martin Vlas says he has been driven from the beginning to approach design differently, and give it his own vision of aesthetics – “a compulsion to craft something beautiful from the ground up”. This passionate web designer, born and raised in The Netherlands, began teaching himself design at the age of 15. After several years he completed his multimedia education to become a professional designer.

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