“Digital platforms offer endless possibilities to easily create and generate new content and they’re highly favourable to the experimentation aspect that in my opinion also defines the maximalist style. The speed at which I can create new content, duplicate, re-use and re-mix it and the ability to erase it and start again is something that can only be experienced on a digital platform.”
The studio name came from owner João Oliveira’s favourite band LCD Soundsystem’s song of the same name. This multi-disciplinary studio focuses on typography, typographic illustrations and neon-inspired visuals. Oliveira is also the founder of Onrepeat Types, a newborn typography foundry specialising in the creation of extravagant and exuberant typefaces.