magazine available 中文版

PINWU — Hangzhou, China

Each member at PINWU integrate their unique personality and cultural experiences into enriching the brand with a distinct international flavor. Based in Yuhang, China, they have spent extensive time and research on the area’s traditional materials, like Bamboo, Silk Floss, Porcelain and Paper.

Since their first meeting in Milan in 2010, founders Zhang Lei, Christoph John and Jovana Bogdanovic have been collaborating under the name PINWU. Each member at PINWU comes from a different country, each with a different background and a diverse range of cultural experiences – Lei is a product designer from China and graduated from Domus Academy in Milan. John is from Germany with a background in furniture and car design, with work experience in Germany, Finland and Italy. While Bogdanovic is from Serbia with a background in furniture and space design, with work experiences in Belgrade, London and Milan.

popular content
more articles


Elena Trofimova

Elena Trofimova — Moscow, Russia

The Bakery Design Studio — Selectologie

The Bakery Design Studio — Selectologie — Moscow, Russia

Naranjo—Etxeberria

Naranjo—Etxeberria — Madrid, Spain

DesignStudio — Artfinder

DesignStudio — Artfinder — London/San Francisco

Niklaus Troxler

Niklaus Troxler — Willisau, Switzerland

Special Design Studio — Lowestoft Sixth Form College

Special Design Studio — Lowestoft Sixth Form College — Norwich, UK

Geray Gencer

Geray Gencer — Istanbul, Turkey

Ezra Yew Wah Ng — Graphic Design

Ezra Yew Wah Ng — Graphic Design — London, UK

Marta Veludo

Marta Veludo — Amsterdam, The Netherlands

Jean Leblanc — Illustrator

Jean Leblanc — Illustrator — Paris/Berlin

Krzysztof Iwanski

Krzysztof Iwanski — Lodz, Poland

Lee Goater — Leeds’ Bid for European Capital of Culture 2023

Lee Goater — Leeds’ Bid for European Capital of Culture 2023 — Leeds, UK