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Paperlux — Hamburg, Germany

Max Kuehne, Creative Director of Paperlux shared his tips on making special print design works: Don’t let any design decisions be made by other people than yourself; Develop a feeling for material; Know all printing, processing and finishing methods or talk to someone who has the knowledge; Have no fear of experimenting!

Just by reading the studio’s name: Paperlux, gives the hint that they are all paper lovers and actually intuitive minds of the 11 pioneering spirits from Hamburg’s Schanzenviertel district. They all see Paperlux as the place where inspiration, abstraction, passion, palpability and aesthetics transform into concept, branding, corporate and editorial design, event communication, typography, illustration and art. A surge of growth, an indelible imprint, a lasting impression.

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