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Pentagram — Austin / Berlin / London / New York

"Good identities must fit the company (or institution) like a well-fitting suit. Appropriate, distinctive, memorable."

The word multi-disciplinary perfectly describes Pentagram’s project genes as well as its structure. Pentagram originated in London in 1972, and opened offices in New York in 1978, San Francisco in 1986, Austin, Texas in 1994 and Berlin in 2002.

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