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Posthyphen Graphic Design – Tadahiro Gunji — Tokyo, Japan

“Applying pattern in an identity system depends on the needs of the client and the nature of the project. If it is to do with items such as stationery or T-shirts, pattern should be applied efficiently. I have seen monogram-like patterns used in branding in Japan. I guess because they are effective and eye-catching.”

Tadahiro Gunji is the man behind Posthyphen Graphic Design, a name that plays on the trend of naming art movements post-something, e.g. post-impressionist, post-modernism, post-expressionism and so on. And it implies that he has gone beyond the normal remit of graphic design.

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