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Francesco Franchi — Milan, Italy

“Simplicity, above all, is the key to an effective infographic and the best way to achieve simplicity is through the intelligent reduction of the elements and objects that distract from our message. Careful editing is crucial. As difficult as it may be, it is important to delete excessive portions of the design but still insure that the intrinsic value of the message is not lost.”

Francesco is an award-winning editorial and infographic designer based in Milan. He worked as an art director for Intelligence in Lifestyle, the leading financial and economic newspaper in Italy since 2008. Prior to that, he spent five years as senior designer for Leftloft, a design studio based in Milan and New York.

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