中文版

Roots – Jonathan Yuen — Singapore

“For ‘systems14’, we explored Braun Design in the context of Asia. The project brief called for several approaches, one of which was naturally inspired by huaren (Chinese-speaking) cultures both aesthetically and conceptually. We’ve always admired Chinese typography, and this project provided the opportunity to explore and share its richness.”

Founded in 2011 by Jonathan Yuen, Roots is an award-winning interdisciplinary design consultancy firm based in Singapore. Since it was established, the studio has been widely recognised for their relevant, insightful, and captivating design work. The firm works with a wide-ranging client base, from large organizations to small. Roots’ strength lies in its ability to produce honest ideas through careful observation and study that connects, which in turn translates into outcomes that are both relevant and meaningful across disciplines and mediums. Their work has been consistently recognised in awards and shows, and has been featured in publications worldwide.

popular content
more articles


Territory Studio

Territory Studio — London, UK

Baianat

Baianat — Damietta, Egypt

FIELD

FIELD — London, UK

Sorin Voicu

Sorin Voicu — Los Angeles, USA

Avinash Tripathi

Avinash Tripathi — New Delhi, India

Park.Agency

Park.Agency — South of France, Los Angeles

Martin Vlas

Martin Vlas — Emmen, The Netherlands

Universal Everything

Universal Everything — Sheffield, UK

DHNN Creative Agency

DHNN Creative Agency — Buenos Aires, Argentina

Biryukov Evgeny

Biryukov Evgeny — Russia, Moscow

Stamen Design

Stamen Design — San Francisco, USA

AIC

AIC — Moscow, Russia