"Packaging is one of many extensions of a brand, but what I love most is that it’s tangible."
"Simply put, good packaging design is relevant, creative, noticeable and true. The goal is to make people remember the product, and most important, the brand. Even in our personal experience, packaging only has seconds to make a memorable impression. What really stands out well, and is successful, is being able to leave a story with the buyer. The design should really bring out the best of the product."