“It is still a public instrument that promotes connections between the viewer and the city. It is a means of engagement, a labour of tremendous exposure and, above all, it converses. In this digital age, posters tend to have their magnitude exploded to the utmost to build an argument; on the other hand, the printed materials ignite social debate with cement, bricks and sparkling city lights. They act as catalysts for both the message and reaction. The printed poster is spontaneous and free, which makes it feel real as opposed to the targeted web.”
The Royal has deep and strategical approach to the communication wonders. It is serious and wise. Methodic. Scientific. Moves fast and creates value in the name of the future and the social. It fun, knows not how to be funny and plays OCD like a monkey on metabolic steroids with a passion for reason. Loyal to culture. Royal to business.