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Shine Visual Lab — Kuala Lumpur, Malaysia

“Blending in western influences to bring out the Chinese Year of the Sheep, we adopted the Baa-baa Black Sheep nursery rhyme into our design for TAKEO in abstract form. The result is a mix that challenges conventions and explores possibilities, appealing internationally with an air of familiarity for east and west.”

Shine Visual Lab is a platform where creatives from various disciplines come together and channel their passion into solutions that fulfil strategic communication goals. Each individual brings their own exclusive energy, personality and talent to the table, forming creations that expand the boundaries of perception. At the heart of Shine is the spirit of exploration. They strive to uncover the intangible essence of brands and translate them into effective communication. Going beyond mere execution, they undertake each project as if it was an experience to be personally crafted, formulating it with finesse and punctuating it with an element of surprise that is uniquely Shine.

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