Integrating patterns into a brand's language is never an easy task. It can often add something aesthetically memorable. Playing devil's advocate on the other hand, it can also clutter and confuse. Discover how these creatives take on the challenge and level up various identities to new peaks.Read more... Get the issue...
While attending Leeds College of Art and Design, Si Scott developed his ardour for designing his own typefaces. Today he overlaps drawing and typography in quirky, signature pieces done frequently by hand and ink.
Nike DDB Paris: Created almost life size. The separate pieces were then scanned and pieced together on the computer and the colour was added and shading to give 3D affect. The body is made up from the players’ names from PARIS SAN GERMAIN football team. It was used at billboard size outside Nike stores in France.