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Solo — Barcelona, Spain

"It is possible that design today is suffering from excessive globalisation. There is a danger of missing something fresh on your own doorstep, something with a more direct influence on what happens in the environment."

Solo’s founder Óscar Germade explains the reasoning behind his independcnt graphic-design studio’s name: “Solo refers to several important factors. The first is being alone, a person without any professional attachment to anyone who decides to start a solo studio with a laptop and no clients. On the other hand, a solo is a unique part of a piece of music, where a musician, surrounded by other musicians, has his small chance to unleash his creativity. I think this idea can be adapted to design. I like this duality of a single individual depending on a team, partners, friends to carry out his/her mission.”

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