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AH-HA — Carolina Cantante, Catarina Carreiras — Biocol — Lisbon, Portugal

AH-HA’s design approach was to create a transparent and simple visual communication. This led to playful iconic images presenting the actual ingredients and its accompanying colour palettes. All the images contain a visual and unexpected twist.

Communication and graphic design Studio AH-HA developed the visual identity for Biocol, a lab providing health care solutions free from chemicals and only containing natural ingredients. Biocol’s goal is clear: developing medicines that can be explained by one hashtag. This is what Studio AH-HA envisioned in terms of the whole graphic identity of the new brand: straightforward and clear-cut messages, medicines that are easy to understand. Photo credits: Diogo Alves.

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