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Tetsuya Chinara - Lemonlife — Tokyo, Japan

The Tokyo-based designer introduces new elements into his illustrations and typography, bringing a touch of “cuteness” to the stylishness of fashion photography. He believes that the “chic” of cutting-edge photography combines perfectly with the “cute” approach of his illustrations.

Chihara Tetsuya of Lemonlife combines free-hand drawing with fashion photography because he believes that the hand is the ultimate design tool. “Nowadays, hand-drawing is the key to everything... It’s not just me, the fashion industry in Japan and people generally seem to be ready for this trend of using hand-drawing in designs.”

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