magazine available 中文版

Thomas Squire — Leeds, UK

"Packaging with a unique personality is essential. Personality has the potential to show what is unique about a brand, and unfortunately this is often ignored due to the competitive nature of legibility and shelf shout."

Originality, character and memorability are at the heart of great brands and, of course, great packaging designs. A successful packaging-design concept should be adaptive, allowing room for development of a new line, product variation or even a sub-brand.

popular content
more articles


SocioDesign — London, UK

Your Majesty Co.

Your Majesty Co. — New York / Amsterdam

Immersive Garden

Immersive Garden — Paris, France

Side B

Side B — Cape Town, South Africa

Moment Factory

Moment Factory — Montréal, Los Angeles, London, Paris

Territory Studio

Territory Studio — London, UK


Baianat — Damietta, Egypt


FIELD — London, UK

Sorin Voicu

Sorin Voicu — Los Angeles, USA

Avinash Tripathi

Avinash Tripathi — New Delhi, India


Park.Agency — South of France, Los Angeles

Martin Vlas

Martin Vlas — Emmen, The Netherlands