"In my opinion, minimalism works specifically because it forces you to do what all designers should do anyway. If there’s less stuff for the viewer to focus on, then there’s more possibility of grasping the main idea."
Ty Lettau is the Director of Experience Design for Adobe. He also led the Common UI, Iconography, Brand and Web Experience Teams. Prior to Adobe, Lettau worked at various small design shops. He was a partner at Fourm Time, which created a number of successful print and interactive campaigns.