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Viktor Hertz — Uppsala, Sweden

"My Honest Logos take aim at big, well-known companies, with a tongue-in-cheek approach. They are meant to be taken lightly, although they do contain some serious criticism behind the funny surface. But it’s not an attack on them; I use many of these companies’ products and services, so I guess I’m something of a hypocrite…"

Interaction and identification are strong elements in humour and satire. It's easier to make something funny by parodying something that people recognise and have a relation to. Humour is something that I (almost) always try to include in my work, and satire is something that I've always been a fan of, too.

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