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YOY Design Lab – Naoki Ono, Yuki Yamamoto — Tokyo, Japan

Stand by to be blown away by a new sign-design proposal called Wall Stitch. With the latest modelling techniques and hi-res 2D printing, all the signs, when they are put on the wall, look exactly like embroidery. It is so well crafted that even from very close up, it is almost impossible to tell that you are not looking at embroidered wallpaper.

The astonishing trompe l'oeil effect from 'Wall Stitch' is the brainchild of YOY, a Tokyo-based design studio composed of Naoki Ono, a spatial designer, and Yuki Yamamoto, a product designer, and started in 2011. The pair see themselves as creating “a new story between space and objects”

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