• Jonas Emmertsen
    Jonas Emmertsen

    “Personally, I love using patterns. It’s hard to make a nice pattern, but when you reach something good it makes it so easy to do different surfaces and really give it a feeling of the brand. The downside with patterns can sometimes be if they are too detailed and over-used they can conflict with other parts of an identity, such as the typography. ”

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  • Cristina Chiappini Studio
    Cristina Chiappini Studio

    “A good design is the one that feels so attentive to customer needs, suggesting solutions and sustainable changes, but also saying no to unrealistic demands. Good design is what shows care and respect to an audience. Good design is also dissent and irreverence that elicits positive or negative emotions. A result of good design can be like a good road sign that is very readable.”

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  • NeSpoon

    Despite having a central lace motif, the Warsaw based artist exhibits her decorative designs as stencilled graffiti art, ceramics and concrete sculptures, in addition to physical thread installations that include macramé. NeSpoon's embellished lacework is integrated into both nature and urban environments, intending to add unique character and a sense of delicate beauty to all.

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  • Drew Watts
    Drew Watts

    “My advice to those attempting to apply pattern to an identity design for the first time would be not to focus on simply creating a beautiful pattern. The use of pattern can be a powerful tool in delivering a message. Consider references to particular eras or regions. Also consider the emotional and cultural connotations associated with certain patterns.”

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  • BVD

    “At BVD we live and design by our core value – simplify to clarify. Therefore, it was important to create a clearness in the graphics, that would work as a compliment to the crowded fair. The work itself contains a lot of different shapes and patterns. However, the mix is precisely measured in every single detail.”

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  • Atelier Olschinsky – Peter Olschinsky, Verena Weiss
    Atelier Olschinsky – Peter Olschinsky, Verena Weiss

    “Challenges are all about the right decisions to make. When you’re free to use everything, you still have to select carefully, because you just can’t have it all. Even in maximalism, less is sometimes more. Our aim is to create pieces that stand for themselves and last a little longer than current fashion trends. The really great thing about maximalism is that you can add much more emotion, fantasy and personal style to your work.”

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  • Mark Gonyea
    Mark Gonyea

    One To One Hundred is as unconventional as it is restrained and systematic, the basic concept being simply to create something unique by combining graphic design and sequential numbers. The first poster in the series, Shapes, starts with a single black square for the opening panel and then divides it into two triangles for the second, three columns for the third and so on until reaching a 100 different shapes.

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  • Letterproeftuin

    It started life as a one-week workshop where the trio collaborated with other designers in a self-built graphic laboratory. The success of this event led the team to go mobile and create a micro-printing factory called The Smallest Printing Company, an exclusive installation comprising a Viprotech silk-screen table and a scale model of the legendary Roco-Ets V50 printing press.

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  • Irma Boom
    Irma Boom

    Irma Boom's latest innovation is a book commissioned by Chanel, the Parisian fashion house, for its Chanel No.5 perfume. The ink-less 300-page book is embossed with a drawing or a quotation on each of its crisp white pages that helps the story of Gabrielle Chanel unfold. The attention to detail in this book is astonishing – clean, understated and ephemeral, and yet somehow still totally engrossing.

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  • Ribbonesia – Baku Maeda
    Ribbonesia – Baku Maeda

    “I do not consider myself a designer but as someone trying to create something that has never been seen before. That is tough because there is so much good work around the world being created every day, but searching for new solutions is the most important part of design and it is always fun.”

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  • The Royal Studio
    The Royal Studio

    “Maximalism as a visual choice (meaning: a complex system) extends to the disco floor lights and the video mapping of the DJ; it can also bask in the playlist set to allow it to generate the promo items, web and activation sorcery: why not? The copy shouldn’t be left out — come on copywriters, step into the tune, you guys, rock! Easy wasn’t allowed to join in the equation: every platform is hard. The screen just came to the derby but the silky-oh screen print can make it too. Glamorous! Fun.”

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  • Craig&Karl – Craig Redman and Karl Maier
    Craig&Karl – Craig Redman and Karl Maier

    “The design industry is all about multi-tasking, from designing to marketing to production… it’s important to be accomplished on all fronts. The more multi-faceted your operations are, the more accessible you become to a wide range of clients, and the more you are exposed to interesting projects that you may not have considered before.”

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