• Leonardo Sonnoli
    Leonardo Sonnoli

    “The benefit of pattern in ID could be the stronger recognisability of the designed tool. Patterns are like a dress. The struggle, or the difficult part of managing an identity through a pattern, comes when you have a very small or a very large surface and when after a long period the pattern starts to be boring or to be connected with a visual trend. Like a dress, after a while, you’d like to change it.”

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  • KIGI Co., Ltd. – Yoshie Watanabe, Ryosuke Uehara
    KIGI Co., Ltd. – Yoshie Watanabe, Ryosuke Uehara

    “When people request work from us, we want to give them back something that will make them happy. We also want to surprise them, so we always try to give them a little more than they expected. It’s often said that design is not the place for a designer to express him/herself. Though we know that and understand it as a sound argument, if we do not fit into that mold then we are fine with not being ‘proper’ designers.”

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  • Hong Ka Lok
    Hong Ka Lok

    Through branding design, the aim of "Day-To-Day" project is to transform Macau’s historic heritage effectively so that it can fit in with modern society. Fun products have also been created to remind viewers of the enjoyment of life in this beautiful city and also to help them understand the stories behind it.

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  • Camille Walala
    Camille Walala

    “Pattern can play an important role in brand recognition. It can create a look that is iconic and playful. Adding patterns to an identity can make it straightaway more memorable. But you want to make sure that your patterns are timeless and don’t follow too much of a trend as they could become out-of-date very quickly” 

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  • Sára Ulrich
    Sára Ulrich

    She has adopted design elements of both experimental and traditional printing methods from her studies and is permanently on the look-out for alternative procedures. This has led her to incorporate different perspectives in her work in a bid to combine the invisible context of creativity and words.

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  • Playtype by e-Types
    Playtype by e-Types

    “The people who are interested in our products are usually very style-conscious people, concerned with quality design and expression rather than specific typefaces. The significance of our identity is based on the type foundry and it is important for us to tell that story.”

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  • Nick Barclay
    Nick Barclay

    Each poster contains all the necessary information for all 11 lines of the “Tube”, including station details and general geographical data. Using minimalist geometric shapes and colours, Nick has given this great British institution a modernistic facelift.

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  • Jee Young Lee
    Jee Young Lee

    Without employing any digital manipulation, she has hidden her youthful figure among the vibrant details of carefully constructed dreamscapes in each image, inspired by Korean folk tales and English theatrical productions. Lee wants to empower her spirit to rise above her emotions through her photographic pieces and show viewers how one can achieve a re-birth by overcoming negativity.

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  • Anna Kulachek
    Anna Kulachek

    “Russia has a long tradition of pattern. We have many national ornaments that we often use in the identity for government projects when you need to show Russia. I don’t really like it. Only in a few situations does it look interesting, usually it just looks banal.”

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  • Jonathan Garrett
    Jonathan Garrett

    Based on the idea of using postcards from the couple’s travels to document their relationship as well as inviting guests to their wedding destination, Garrett has managed to make the invitation cards an honest statement of their love for each other as well as being aesthetically stunning at the same time.

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  • Kyungjin Kim
    Kyungjin Kim

    Using discarded material such as cardboard boxes and paper bags, Kim has come up with a selection of fonts with positive meaning and packed them in the form of an everyday toolbox. Users can assemble them easily into various fun toys.

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  • Yoni Alter
    Yoni Alter

    Skyscrapers that defy convention and crowded cityscapes such as those of London and New York that contain a mixture of old and new have inspired his work. Through screen prints, sculpture and a striking mural, Alter explores some of the capitals’ most iconic structures in bold multi-coloured tones.

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  • Lava Design
    Lava Design

    “A logo is just a signature. It’s not a brand. As designers, we create visual tools for a client to tell a story with. A brand nowadays is more about creating a behaviour and atmosphere that people can relate to. This way of thinking is quite new in our work as designers, I think.”

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  • Khyati Trehan
    Khyati Trehan

    Mainly focusing on typography as well as illustration, Khyati Trehan has managed to integrate seemingly unrelated forms deeply into her design process. She refused to “settle down” with a single working style, but applies an innovative aesthetic approach that reflects her personality to every project.

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  • Andrew Archer
    Andrew Archer

    “With portraiture, facial expression really is everything. I love the more comical, over-the-top approach. The look on someone’s face sets the tone for the entire image, right from the early rough sketches. It’s essential for re-enforcing the mood or subject of the article.”

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