“Cardboard and paper always represent a challenge. These materials have been used so many times for so many centuries that it is difficult to give viewers the sense of something new. How can they still be amazed by a material so common and simple? If you use a new material, that is a surprise factor in itself, but with something so familiar, you have to look for other ways to surprise them.”
This small, independent graphic-design studio, based in Quito, the capital of Ecuador, says it wants to “wake people up to an exciting world”. “Our design ambition is to shake their brains with new experiences and spread the enthusiasm to re-discover the world with new eyes,” it maintains.