"I think that the public in Buenos Aires has just begun to understand that design is something that matters, and is keen to learn more about it. And young designers are changing the way they think about design, reaching out for new ideas and techniques."
Lifelong learning is what Alejandra Román says she is embarked upon, though she already has her design degree from Buenos Aires University, where she is now a teaching assistant. Apart from this, she also works as a freelance graphic designer and frequently collaborates with design studios and other designers. Specialising in editorial design, Román loves to use bright colours, geometry and classic typography and is a self-confessed perfectionist.