“Food design is about designing a taste experience. The process of cooking can be likened to the process of design... The main difference when designing visual systems for food over other categories is that food relates directly to our body through all our senses. The way something looks, smells, sounds and tastes is all taken into consideration.
The origin of this company’s name came from the alt key on a computer keyboard. The solutions it offers in the field of food design are designed to be "alternative". "When you are designing food, you are designing memory. We are interested in designing different types of tastes and playing with the form that food takes."