“It’s important to decide on a colour palette that can stand through time, it must never feel as if it’s outdated and it must survive through new trends. The colours chosen for a brand identity don’t necessarily have to appear on every piece; it’s important to choose where the colours will be applied.”
Anagrama is an international branding, architecture and software-development firm with offices in Monterrey and Mexico City. Beside its history and experience with brand development, it is also an expert in the design and development of objects, spaces, software and multi-media projects. It attempts to create the perfect balance between a design boutique and a business consultancy, from focusing on the development of creative pieces with the utmost attention to detail to providing perfect solutions based on an analysis of tangible data.