I would pick Amnesty International because of the importance of its work and its mission to make a better place for people all around the world. I think it deserves a bigger audience and more followers. It is an important ambassador for human rights and creates a fair-minded global view of human beings. It would be interesting to be part of a re-branding process to develop an even stronger visual identity for it that would communicate its values and its mission as a voice of the people. A living identity with common global story-telling.
Anti is a multi-disciplinary agency that works with Norwegian and international clients. Non-Format recently joined the company and its client list now covers a broad range, from The New York Times to Massimo Dutti, Nike and Coca-Cola to IBM and Sony, as well as cultural projects in the music and other arts spheres.