Signage must serve to locate and emphasis the architectural strengths of a building. It must be functional and provide information without disturbing or being too conspicuous. Atelier Telescopique is a French design workshop that creates natural pathways in consideration of the building’s specificities.
Based in Lille, Atelier Telescopique makes design work in a variety of media, creating fluid, dynamic spaces that evolve with the movements of the users. The studio customize, adapt and interpret the themes and values expressed by the building’s architecture, while implementing standardized graphics for all information and reference points, from the outside of the building to individual rooms.