McGarryBowen x Hanyi Fonts — Hanyi Alzheimer — Shanghai, China
The number of Alzheimer’s Disease patients in China has reached 10 million. To draw people’s attention to the issue, McGarryBowen (Shanghai) Advertising Company and Hanyi Fonts worked together on this public welfare project. The team produced a fragmentary-style typeface, which visually expresses memory loss and disabilities associated with Alzheimer’s Disease. With some elements deleted and dashes added to fragment the character composition, its basic function remains, but it is weak in terms of legibility.
“Hanyi Alzheimer Font” is created by Beijing Hanyi information Technology Co. Ltd in China, 2018 Design Mark winner of the Golden Pin Design Award.