We really want to re-brand the S-League, Singapore’s domestic football competition. It has trouble engaging football fans and attracting people to matches. If nobody watches the matches, there won’t be big sponsors and without money, the league can’t improve and Singapore’s football won’t progress. At the moment, the league branding feels dated, the club logos are put together using clip-art, and the team uniforms are hideous. We believe that with proper branding and merchandising design, we can make the league more attractive to bring in the crowds. With crowds comes sponsors’ money, and then we can have progress.
This Singaporean creative studio claims to “develop concepts bolder than Arial Bold, art-direct with more artistry than Game Of Thrones and design with more finesse than Anna Wintour’s hair”. They say they love what they do.