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BrightHead Studio — Ekaterinburg, Russia

“It is important to take into account the needs of the company with the development of anything, including pattern. Sometimes the right selected elements, colour and contrast, can say much more than a printed logo. It is worth thinking wider than traditional repetitive patterns. It is necessary to tell a story, to try to say something. The requirements for designing the pattern are the same as those for the logo design. It should be easily recognisable and memorable.”

BrightHead is a small, multi-disciplinary design studio based in the heart of the Urals. Its focus is on PR, identity, packaging, wayfinding, editorial and type design.

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